818 Salud
What’s the biggest problem with Tequila? The way you feel the next day. For 818, we found there is a simple solution to the problem: a wellness shot that lessens the effects of a hangover. It’s on brand. Kendall Jenner, the face of 818, is known to be health-conscious and has an untapped audience of wellness-focused women. So salud was born from a classic case of the need for a hangover remedy, but this one isn’t greasy or unconventional.
A muppet revival
A strategic relaunch concept for The Muppets that repositions the Muppets as chaotic, self-aware A-list personalities navigating modern celebrity culture. This presentation outlines a character-led social strategy, paparazzi-style rollout, and culturally reactive content model designed to engage Gen Z while reactivating millennial nostalgia.
Zara Larsson x Sol de janiero
A beach-forward campaign concept for Zara Larsson x Sol de Janeiro that merges radiant body care with performance-driven confidence. The strategy aligns Zara’s empowered, summer-ready fanbase with Sol de Janeiro’s sun-soaked glow aesthetic, creating a lifestyle moment built for social-first engagement and warm-weather dominance.
UNBOTHERED DIARY 